The Science Museum Group (SMG) is currently developing a Season of Gaming [working title], which will include two significant exhibitions linked across three sites, a learning and events programme, as well as new commercial opportunities. SMG wishes to appoint a Supplier to conduct front end audience research to explore the expectations, response and attitude of target audiences towards the two exhibition outputs of Season of Gaming: Gaming [working title], set to open at the Science Museum in London in 2023, and Game Changer [working title], which will be shared between National Science and Media Museum (NSMM) in Bradford and Science and Industry Museum in Manchester (SIM). The overall budget for this piece of work is £10,000 excl. VAT.
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